Effie’s Heart



SUMMER 2017 now in store

Buy previous season styles from Effie’s here: SHOP EFFIE’S

You have all responded phenomenally to our “vintage inspired” collections in seasons past, and this Season from Effie’s Heart does not disappoint. Supremely well made separates and dresses in timeless shapes and modern fabrics. Effie’s heart will find its place in your heart too.

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Viereck: slinky dressing


New goodies in NOW!

An incredibly luxe collection, that offers amazing stretchability! Our intrepid buyer at the Gecko special orders each dress from this collection by style and print, so they are truly unique.

Fab for your All your travels… made in the USA. Question about this collection? email

“Deborah Viereck, a native Angeleno, is the founder and designer of the VIERECK clothing line. Fusing premium fabrication, exquisite fit, and flattering silhouettes, she constructs her garments with a costumer’s flair for the dramatic and a rock star sensibility. She is driven by a philosophy of edgy yet feminine sophistication. Her design aesthetic is ultimately vampire meets sex and cupcakes. If the devil were a woman, she’d be a proper lady donned in Viereck, drinking a cocktail with God, also wearing Viereck.”

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Just Great Separates


We are of the definite mindset that a great wardrobe piece can vastly improve everyone’s day. Which is the ultimate reason why we have a supreme selection of fabulous dresses and separates in store at any given moment (especially LBD’s and now, LWD’s -since our selection of white pieces has increased). Here is a gallery of separates that don’t hail from any specific collection, but definitely deserve to be seen. Add some of our fab jewelry or a styling scarf to complete your look…

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Mata Traders


“Fashion for a Better World”. A shop favorite – Mata Traders is another Fair Trade Federation Member. We have had an overwhelmingly positive reaction to this collection!  In their words: “At Mata Traders we believe that giving women economic power and viable working skills can transform a community (and so the world) and is the surest way to combat poverty.That’s why all of our fair trade clothing and accessories are handmade by women’s cooperatives in India and Nepal. We work with local communities and use traditional artisan skills to create products that make the world a better place – and make YOU look good too!”

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Escapada Living in Tulum

New delivery in NOW and upcoming deliveries through Spring

We have been looking for an exemplary “resortwear” line for a long time. My discerning taste asked for a collection that was special, yet very wearable by our island clientele. One that was appropriate for lifestyle wear and exemplified our casual grace. I have found that with Escapada…and am so pleased to have this collection in store now!

**Editors note: I have never seen a faster selling collection. Be sure to take note of our facebook updates as we receive new items from this line, so that you can claim yours!**

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TART Collection


Buy this collection here on our website : SHOP TART

This is an absolutely LUSCIOUS collection! Amazing dense Modal Jersey fabric drapes and caresses your curves lovingly. And, many of the finest detailing is on the back of the dress…an area often “underlooked”.We are so happy to have these gorgeous dresses from this high end quality design group. Stop in and find your new favorite new dress! So, which will you make yours?


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Island Guy shirts

Reyn McCollough

Reyn Spooner and Kahala

No tacky Hawaiian shirts here! We’ve grouped these two amazing shirt lines together as they are “brother” collections. Be assured of original, proprietary designs on breezy cotton for both lines. Reyn runs a bit on the “athletic fit” side, Kahala, more relaxed. We have chosen just these two Hawaiian born shirts companies to rep our island style (both highly respected on their native soil as “originators” of this class of shirt)…when a plain white shirt just won’t do it!  (And you can also find a nice selection of those in store…don’t worry)


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